This simple phrase is something that I’ve often repeated during my last 15 years as a designer. It can be easy to get caught up in the comparison game and to feel like everyone around you has life figured out and is producing better work / making more money / achieving more, especially with a […]
Business
Thoughts on Avoiding Comparison
When it comes to creating a business you love, it can become all too easy to fall into the comparison trap. The thing is, it’s rarely fair because often, you’re comparing your beginning to someone else’s middle. I’ve set myself up on this path more times than I’d like to admit. Part of my job […]
Business
Stripping Back Services: The ‘Less Is More’ Approach
Remember, just because you CAN offer more services to your clients doesn’t mean that you SHOULD. Over the last year, I’ve whittled down all the services we offer to 6 signature packages. That’s it. These six packages cover a lot of ground across strategy, brand and web design. This is a big shift from the […]
Business
Reframing Instagram: Make It Work For You
I’m tired of reading posts about Instagram metrics tanking. It’s time to focus LESS on metrics and MORE on personal value. Yes, nearly everyone I know has felt a shift in their engagement but I also believe that you can reframe situations to work for you. If you feel more aligned with your reasons for […]
Business
8 Years In Business: The Biggest Lessons I’ve Learned
I remember launching this business 8 years ago so clearly. It was something I’d given a bit of thought…but the timeline was sped up and with little preparation, I nervously dove in. I had landed my dream design job at a studio I loved but a completely different business (a blogging workshop!) I’d started on […]
Business
Trust The Timing Of Your Life
At the beginning of March, things weren’t going as planned. 3 projects we’d agreed to take on got put on hold all at once (this had never happened before). Our projected schedule was now way out of whack. As current projects wrapped, there was a gap in incoming work…and we’ve never had a ‘slow’ period […]