Shien Lee is a multi-talented New York-based entrepreneur with an extensive background in event production and a passion for beauty products. We are so excited to be a part of her latest launch, Shien Cosmetics! This project has been a huge labor of love over the last two years. As you know, creating a cosmetics line from scratch is no easy feat but Shien’s eye for detail and inspiring drive made it possible for all the pieces to come together, from branding to product formulations to photo shoots.
You may be thinking that there are plenty of beauty lines out there already but Shien had a unique angle when it came to creating her formulations. Finding it difficult to source lipstick that worked with her golden-olive skin, she took it upon herself to design her own with Asian skin tones in mind.
About the formulations, Shien says that “each lipstick is infused with a powerful blend of natural bio-nutrients, vitamins and rich emollients including white camellia oil, red algae extract, green tea extract and vitamins C and E to nourish lips and prevent premature signs of aging.”
Branch worked with Shien to design the brand identity and initially, there were quite a few colors and patterns we played with, many with intricate Asian-inspired motifs. But each time, we came back to simplicity. We wanted the line to feel sophisticated and timeless and to not overpower the product story. The branding centers around two snakes intertwining — snakes are a powerful symbol in Chinese legends and as Shien mentioned in our early conversations, “snakes communicate feminine power, mystery and magic.”
Later, we worked with Shien to create the packaging. The lipstick tube features a glossy black finish, silver wordmark and a tonal embossed dragon symbol in the lid. The matte black boxes features a spot varnish of the oversized snake symbol that lines up when they are placed in succession.
Once the branding and packaging were wrapped up, Shien ran with the basics and created all the product formulations, visuals and the website. It’s been amazing to watch her make it happen in quick succession — she is one busy woman but makes it all look totally effortless and that is admirable!
Shien Cosmetics Giveaway
In celebration of the Shien Cosmetics launch, we’re partnering up for a giveaway so you can try out the lipsticks for yourself! To enter, please visit the Shien Cosmetics shop and then comment below letting us know which shade of lipstick is your favorite and why.
The giveaway closes on Saturday, November 30th at 12 a.m. PST. Three winners will be drawn at random and sent the lipstick of your choice. You will be notified via email so please make sure to include a current one that you check regularly! This is open to residents worldwide. Good luck!
All model and product photos by Shien Cosmetics. Packaging photos by Branch.