Project Spotlight: Kay Li

We Are Branch | Kay Li Identity

We recently completed an identity system for fashion designer Kay Li. When she contacted us, I jumped at the opportunity to work with her in part because of her unique take on womenswear. Inspired by architecture, Kay Li’s collections are edgy yet completely wearable. With an interest in textile design, many of the fabrics used throughout her collections are original creations.

An accomplished designer, Kay Li has won a number of awards throughout Dubai and was most recently invited to showcase her A/W 13 collection in an event sponsored by Fashion TV.

We Are Branch | Kay Li Identity

When she approached us, Kay Li had used a few different identities in previous years but nothing felt quite right. Our goal was to provide her with a simple, sophisticated system that would feel timeless as her business continued to grow. It was also important that she had icons that could be used on their own since using the same wordmark across a product’s tagging, labeling and other surfaces can become a little too expected.

We Are Branch | Kay Li Identity

It’s been inspiring to watch the Kay Li label grow and evolve and she’s always keeping us in the loop with her latest collections, each more intriguing than the last. We wish her tons of continued success. -Shauna

5 thoughts on “Project Spotlight: Kay Li

  1. Hi Shauna – I really like this brand identity system you’ve developed, it’s simple, unique, timeless and very distintive.

    There’s no doubt in my mind how well you’ve answered the brief, I’m certain she loves your solution.

    It would have been very interesting to also see the pinterest pinboard Kay Li put together for this project.

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