Project Spotlight: Brand New Ways

Branch | Brand New Ways

Meet Jen of Brand New Ways! An adventurous soul, her willingness to jump into what she believes in feet first has contributed to an eclectic résumé. Some of the job descriptions she’s claimed in the past include magazine writer, radio broadcaster, design thinker, brand strategist, storyteller, and rock critic. What a mouthful!

These days, Jen spends her time focusing on journalism assignments and producing her fantastic self-titled podcast. Have a listen!

I met Jen last year at the San Francisco Blogcademy and her big, beaming smile, bold sense of style and enthusiasm over our weekend together lit me up. As we talked more about her brand and website vision, it became apparent that she had that rare #dreamclient status going on — her personal pinboards of curated images were so concise, her talk of what she wanted so clear that I knew only great things were in store.

Branch | Brand New Ways

Jen has a love of clean, no-nonsense typography, big, bold florals and a dash of gold — all things we also love over here at Branch! Her feminine style with an edge is so fun to work with.

Once Jen’s branding guide and collateral (including business cards, social media profiles, rubber stamps and stickers) were complete, we moved onto her website. Jen’s an accomplished writer (with a book she co-authored with Bruce Mau under her belt!) so we kept the overall look understated with the focus remaining on her thoughtful content. Please take a look around!

Branch | Brand New Ways

As you can tell by checking out some of Jen’s favorite things, she’s got style for days. We’ve enjoyed working with her and hope you love her new look!

Featured client: Brand New Ways.
Projects: Branding, collateral and web design.
Special thanks to our developers Star and Jamaica for bringing the site to life!

25 thoughts on “Project Spotlight: Brand New Ways

    1. Nicola, thank you for your continuous support! Glad you’re liking the branding — it’s so awesome to finally be able to share new work with you and everyone! -Shauna

    1. I discovered this is a informative and interesting submission, so I think it is very useful and knowledgeable. Thank you for the efforts you have made in writing this publication. I am wishing the same best work from you in the future as well.

  1. Absolutely Stunning Branding/Art Work! You’ve captured my Beautiful & Talented daughter…Perfectly! I Wish her AMAZING Success in her Brand NEW Business! She is ONE OF A KIND!

    1. Aww, Jen was an absolute joy to work with! She’s one amazing lady and I’m sure you’re so proud of all that she’s managed to accomplish. We love her! -Shauna

    1. Thank you, Megan! That means so much coming from you — TFE is one of the blogs I consistently check out and you have such fantastic aesthetics. Hope to see you poolside in Palm Springs! 😉 -Shauna

    1. For the metallic gold, we used a texture and clipped it into her logo in Illustrator. If you’re looking for some of your own, check out Creative Market, they have some great options. -Shauna

  2. I LOVE this! Everything I would want for myself and I think you did a fab job of capturing her personality. The color palette is fantastic with the gold adding a nice elegant flair. Also great choice on the typography to balance out the femininity of everything else. I’m also curious about the florals, did you work with an illustrator for these? They’re great! Can’t gush enough.

  3. Amazing project, one of the best i’ve seen from you. Beautiful color palette. Love everything about it, specially the ‘stamp’ version of the brand.

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