OverviewBranch worked with Shien Lee, a New York entrepreneur to design the brand identity for Shien Cosmetics. We wanted the line to feel sophisticated and timeless and to not overpower the product story. The branding centers around two snakes intertwining — snakes are a powerful symbol in Chinese legends and communicate feminine power, mystery and magic. Next, we worked with Shien to create the exterior packaging. The lipstick tube features a glossy black finish, silver wordmark and a tonal embossed dragon symbol in the lid. The matte black boxes features a spot varnish of the oversized snake symbol that lines up when they are placed in succession.