OverviewAs a commercial architecture photographer, Lindsay Sisting has a knack for creating bold images for bold designs. Based in Western New York with a career spanning over 15 years, she’d successfully established herself as a leader in her local market but was ready for an updated look. We looked for inspiration in the clean lines of the architecture she photographs, developing a brand icon with perfect right angles that forms her initials. To offset the more complex linework of the icon, her wordmark is modern and airy. With a crisp color palette reminiscent of the modern architecture she often photographs, we added one surprise with a papaya hue that adds a pop when needed.