OverviewEDGE iD is an interior design firm based in Utah that specializes in hospitality and commercial build-outs. Our collaboration produced a wordmark of black fixed-width letterforms anchored by a very bold “i” which seamlessly translated into a symbol of positivity. When merged, the four “i” shapes create a simple, memorable mark. Once the branding was complete, we moved onto creating a suite of collateral. With simplicity taking the lead, we built a stripped back WordPress site that allows their work to breathe. This clean, responsive design will grow with their brand for years to come.
- Web Design